Post by assnzida011 on May 18, 2024 6:08:33 GMT 1
Programmatic Advertising 05/12/2019 Blog As technology develops, digital marketing and advertising is shifting towards the internet rather than television and newspapers. This transition brings new terms to the marketing field. One of these terms, “programmatic advertising”, is one of the most effective methods of reaching the right audience. Programmatic advertising is a marketing system that ensures that the right product is offered to the right person at the right time by analyzing and matching all the data and technologies owned by the brand through the system. With programmatic advertising, you can offer personalized products to customers.
Compared to classical advertising systems, the probability of reaching the right target Dubai Email List audience and promoting campaigns is quite high. Why Should Startups Use Programmatic Advertising? It is Lower in Cost: In classical advertising methods, advertising agencies are worked with to promote and the agencies issue a very high invoice for the advertisements. However, in programmatic systems, all operations are handled by software. In addition to providing clear information, the software also reduces the cost considerably since it is a one-time and long-term study. Provides Fast Results: In classical methods, the relationship between the publisher and the advertiser, bidding processes, etc.
Situations may delay the advertisement from reaching the audience. With programmatic advertising, data analysis can be done in a very short time, the most appropriate campaigns are prepared and users can be reached within seconds over the internet. Reaching the Right Audience: While it is very difficult to find the right audience in classical methods, in programmatic advertising, you can reach the right audience with the right campaigns by analyzing your users' data and determining the interests of the audience, where to reach them and which campaigns can attract their attention. Operability on Multiple Platforms: One of the most advantageous aspects of programmatic advertising is that it can work on multiple platforms. By analyzing the data of all platforms (mobile, search engine, etc.)
Compared to classical advertising systems, the probability of reaching the right target Dubai Email List audience and promoting campaigns is quite high. Why Should Startups Use Programmatic Advertising? It is Lower in Cost: In classical advertising methods, advertising agencies are worked with to promote and the agencies issue a very high invoice for the advertisements. However, in programmatic systems, all operations are handled by software. In addition to providing clear information, the software also reduces the cost considerably since it is a one-time and long-term study. Provides Fast Results: In classical methods, the relationship between the publisher and the advertiser, bidding processes, etc.
Situations may delay the advertisement from reaching the audience. With programmatic advertising, data analysis can be done in a very short time, the most appropriate campaigns are prepared and users can be reached within seconds over the internet. Reaching the Right Audience: While it is very difficult to find the right audience in classical methods, in programmatic advertising, you can reach the right audience with the right campaigns by analyzing your users' data and determining the interests of the audience, where to reach them and which campaigns can attract their attention. Operability on Multiple Platforms: One of the most advantageous aspects of programmatic advertising is that it can work on multiple platforms. By analyzing the data of all platforms (mobile, search engine, etc.)